Post by account_disabled on Mar 6, 2024 3:03:29 GMT -8
I like events , and yes, not just participating: I like organizing them. Among the activities of the last few months I have structured a strategy to bring at least a hundred people to an event (so they asked me) using social media. I've done it? Spoilers: yes. That's how. Nowadays, bringing potential customers to an event seems more difficult than it was a few months ago: the context is by its nature very complex and has also undergone contamination in response to the evolution of recent years. To achieve the objective, I therefore had to innovate and reconfigure the engagement strategies. Observing reality and analyzing the scenario we divide the events into 3 large clusters, this is not new, but it is good to distinguish characteristics and business models for each: Traditional events Virtual events Hybrid events The physical participation of the public within the occasions in traditional events represents the main driver for success, while in hybrid events and even more so in virtual ones, a skillful use of digital tools plays a fundamental role.
Not all events are the same In general, I would Germany Phone Number like to inform you that the success of my event is linked to the ability to actively stimulate the involvement of all the sensations of the participants, a fundamental keystone regardless of their physical or virtual presence and in this context the strategic role of social media is declines in three dimensions: 1. Social media used as communication tools 2. Social media exploited as an amplifier of the event 3. Social media as a means for the realization of the event You will agree with me that a digital event presents dynamic characteristics, methods and logics different from those that define the planning and execution of a traditional event.
The same social media, therefore, becomes the protagonist of communication on the one hand and on the other activates new relationship logics with the public, amplifying its value and creating an omnichannel experience aimed at offering spaces for the construction of new business models. 7 steps for your perfect event In my case it was a physical event , and in these 7 steps I'll tell you how I exploited the firepower of social media: 1.Focus on the event target I identified my target audience together with the client: defining who the people we are interested in bringing to the event are, regardless of whether digital or in person, is always the starting point! 2.Attractive landing page Together with the content and graphics teams, I created a landing page dedicated to the event that was visually attractive and provided clear information on the program, speakers, benefits and value of the event, also including an easy-to-fill registration form. 3.Content strategy on relevant social networks I identified the social channels best suited to my audience to promote the event by creating engaging and shareable posts for participants.
Not all events are the same In general, I would Germany Phone Number like to inform you that the success of my event is linked to the ability to actively stimulate the involvement of all the sensations of the participants, a fundamental keystone regardless of their physical or virtual presence and in this context the strategic role of social media is declines in three dimensions: 1. Social media used as communication tools 2. Social media exploited as an amplifier of the event 3. Social media as a means for the realization of the event You will agree with me that a digital event presents dynamic characteristics, methods and logics different from those that define the planning and execution of a traditional event.
The same social media, therefore, becomes the protagonist of communication on the one hand and on the other activates new relationship logics with the public, amplifying its value and creating an omnichannel experience aimed at offering spaces for the construction of new business models. 7 steps for your perfect event In my case it was a physical event , and in these 7 steps I'll tell you how I exploited the firepower of social media: 1.Focus on the event target I identified my target audience together with the client: defining who the people we are interested in bringing to the event are, regardless of whether digital or in person, is always the starting point! 2.Attractive landing page Together with the content and graphics teams, I created a landing page dedicated to the event that was visually attractive and provided clear information on the program, speakers, benefits and value of the event, also including an easy-to-fill registration form. 3.Content strategy on relevant social networks I identified the social channels best suited to my audience to promote the event by creating engaging and shareable posts for participants.