Post by ivykhan885 on Mar 6, 2024 0:00:57 GMT -8
Just as happens with the automation of production processes in a manufacturing company , an automation platform does not make marketing work superfluous, on the contrary, it enhances it by making it more effective. People will have time to dedicate to more strategic activities, without compromising the authenticity of the content produced and published. In short, they will achieve their goals sooner. According to the inbound marketing method , to obtain the desired results in terms of increased turnover and revenues it is necessary to work on the volume of traffic to the company website, to then convert users into leads which in turn can be transformed into satisfied customers. The most incisive impact of automation is achieved in the phase of conversion into leads and in the qualification of contacts, which facilitates the closure of the process with the signing of the commercial agreement.
How are automation platforms used? There are many companies that rely on email marketing to find new business opportunities. They send email blasts to contact lists of customers and prospects, hoping that the messages will match their expectations and lead them to make a purchase. Does this method work? Maybe, sometimes, yes; but the truth is that it is a waste of time and budget to reach someone who is not even interested in the messages. The most likely consequences are that, in the long run, recipients unsubscribe Australia Telegram Number Data from the newsletter, stop opening emails or mark them as spam. That doesn't exactly sound like an effective marketing program. This is why an automation system must be studied that allows you to nurture leads throughout the sales process, distributing highly targeted, personalized messages to a specific audience interested in the proposal. Here's a practical example of how an automated workflow could work for your business. phase 1: sending an email to a specific segment of contacts inviting them to download the latest eBook on the topic reviewed by the content marketing plan phase 2: sending.
a thank you to those who downloaded the offer phase 3: after a few days, follow up email to the list of people who downloaded the eBook, proposing new content related to the topic phase 4: the sales team receives a notification when the lead has downloaded the last content and is ready for the next step (the contact at this point is much more qualified and close to purchasing) Scarica gratis l'eBook "Marketing automation - introduzione al lead nurturing" Try to step into the shoes of your ideal customer for a moment: wouldn't you also prefer to receive emails like the ones we have described so far, rather than a series of messages sent to thousands of other users? Personalization is everything, because the prospect will have the feeling that that content has been produced tailored.
How are automation platforms used? There are many companies that rely on email marketing to find new business opportunities. They send email blasts to contact lists of customers and prospects, hoping that the messages will match their expectations and lead them to make a purchase. Does this method work? Maybe, sometimes, yes; but the truth is that it is a waste of time and budget to reach someone who is not even interested in the messages. The most likely consequences are that, in the long run, recipients unsubscribe Australia Telegram Number Data from the newsletter, stop opening emails or mark them as spam. That doesn't exactly sound like an effective marketing program. This is why an automation system must be studied that allows you to nurture leads throughout the sales process, distributing highly targeted, personalized messages to a specific audience interested in the proposal. Here's a practical example of how an automated workflow could work for your business. phase 1: sending an email to a specific segment of contacts inviting them to download the latest eBook on the topic reviewed by the content marketing plan phase 2: sending.
a thank you to those who downloaded the offer phase 3: after a few days, follow up email to the list of people who downloaded the eBook, proposing new content related to the topic phase 4: the sales team receives a notification when the lead has downloaded the last content and is ready for the next step (the contact at this point is much more qualified and close to purchasing) Scarica gratis l'eBook "Marketing automation - introduzione al lead nurturing" Try to step into the shoes of your ideal customer for a moment: wouldn't you also prefer to receive emails like the ones we have described so far, rather than a series of messages sent to thousands of other users? Personalization is everything, because the prospect will have the feeling that that content has been produced tailored.