Post by account_disabled on Dec 23, 2023 1:59:04 GMT -8
Integral Ad Science (IAS), a global leader in digital campaign verification, has launched IAS Academy , the world's first accredited digital campaign verification training program , aimed at marketing professionals. IAS Academy offers quality training to marketing professionals in the digital advertising and online media sector , through the knowledge provided by the IAS experts who teach it. The program, which contributes to greater transparency and maximization of media investment by advertisers and agencies, is designed so that marketing professionals can become experts in campaign verification, as well as their implementation.
It covers in depth topics of interest around verification such as brand suitability , digital fraud, media quality measurement, programmatic, as well as advertising channels and environments; mobile Phone Number List devices, video or connected TV, among others. At the same time, IAS Academy includes continuous assessments and four levels of accreditation : IAS Verification Foundation ; IAS Product Expert, IAS Verification Specialist and IAS Verification Specialist: Tagging & Technical. “IAS Academy provides marketers with access to the best tools and insights into verification, enabling them to make informed decisions about digital campaign verification,” said Tony Marlow, CMO at IAS. "
In an environment where technology is evolving rapidly, we are proud to offer this program to the industry with which we help marketers better control their media investments and achieve optimal results for their campaigns." “Now more than ever, technology is evolving at a rapid pace and media investment is constantly analyzed as an indicator of performance, so training is essential to maximize campaign success,” says Diana Romero, Digital Standards. and Partnerships by Publicis Media. “ IAS has been able to bring together all the fundamental elements of digital advertising and has added the trust factor to the industry by sharing the best practices existing in the industry through its IAS Academy Program.”
It covers in depth topics of interest around verification such as brand suitability , digital fraud, media quality measurement, programmatic, as well as advertising channels and environments; mobile Phone Number List devices, video or connected TV, among others. At the same time, IAS Academy includes continuous assessments and four levels of accreditation : IAS Verification Foundation ; IAS Product Expert, IAS Verification Specialist and IAS Verification Specialist: Tagging & Technical. “IAS Academy provides marketers with access to the best tools and insights into verification, enabling them to make informed decisions about digital campaign verification,” said Tony Marlow, CMO at IAS. "
In an environment where technology is evolving rapidly, we are proud to offer this program to the industry with which we help marketers better control their media investments and achieve optimal results for their campaigns." “Now more than ever, technology is evolving at a rapid pace and media investment is constantly analyzed as an indicator of performance, so training is essential to maximize campaign success,” says Diana Romero, Digital Standards. and Partnerships by Publicis Media. “ IAS has been able to bring together all the fundamental elements of digital advertising and has added the trust factor to the industry by sharing the best practices existing in the industry through its IAS Academy Program.”