Post by sumon123 on Aug 19, 2024 1:43:52 GMT -8
It's time to change your approach. Call now to book, world slash scale. , doesn't it because you do get such good targeting information. The companies that are doing really well are the old-school big companies that have a lot of data, like Walmart or Hardship Entertainment or other big data companies. They have a huge advantage over smaller retailers or suppliers.
A lot of people no longer worry about first-party data or even https://bcellphonelist.com/ building email lists and things like that. Where we are today Yes, that's exactly it. It's like this weird phenomenon where for a decade or so from 2000 to 2010, Google and Google tried to kill each other by giving advertisers the best data and the best tools. That advantage has eroded over time, as Google and Google are democratizing the availability of third-party data. I think it's getting back to where we've been before. It’s like companies that have a lot of data become amazing.
I think advertisers benefit from this free, it's not free, but they license the data to you through their advertising products. But marketers have had this access before. In terms of where we're going, providing very granular analytics to understand the ROI of ad spend is pretty amazing. So you should really evaluate all the first-party data you're generating, make sure it's fully enhanced using first-party pixel technology so that you can maintain all the valuable information and then act on it to support email automation Events, advertising campaigns, we can do mailings, they can send postcards because we have the address and so on.