Post by amirmukaddas on Mar 10, 2024 22:51:42 GMT -8
If the website you manage sells four or five products of the same type, then you can think about keeping the landing pages in the main navigation structure (main menu) without the American gurus getting too offended. In cases like these, the links in the main menu may coincide with the products/services you offer. Users arriving on the website will be able to easily move from one product to another and choose the one that best suits their case without losing too much attention. This way of conceiving landing pages goes well with the silo structure , in fact you can link the single product page to in-depth articles that provide guides and resources for use. These items will be grouped by compartment and reachable only from the corresponding product page. Single product site The extreme case of the single-product site can be managed without creating external landing pages. In fact, if there is only one product, the entire business model will revolve around it, so the page that describes it can coincide with the homepage. I will say more, in case of a unique product/service, the website can be developed as a one page site or single page site.
Maybe before you start looking for templates for single-page sites, consider whether it is the best solution in your case, because perhaps the product you offer may require more in-depth pages to obtain the relevance useful for positioning, but in general in this case I feel quite calm in stating that it will NEVER be appropriate to use external landing pages. What do I think about landing pages In open contrast with the dogmas that have prevailed for almost two decades, I think that if there is a need to exclude a landing page from the navigation structure it means that the structure is inherently distracting. Rather than creating these orphaned pages - which also costs more to sponsor - improve the menu structure (main, top, sidebar, bottom) avoiding proposing references to pages that are completely insignificant or out of context compared to the one you are on. If your sidebars point to links to recent comments , it is normal that you have to make Denmark Telegram Number Data external landing pages. Is the concept clear? Another point I've been fighting about all my life : why do the communication aspects relating to calls to action need to be explored in depth only for landing pages? Wouldn't it be better to try to suggest one or more specific actions on each page of the site? Calls to action are not only used to finalize a purchase, but also to move traffic towards a "really" relevant article, to invite telephone contact, to allow you to download a resource and so on. Transform your website into a network of roads well connected to each other and all aimed at your business model... and you will see that there will be no need to create orphan pages. Enough with orphans, long live the family! Make your site a great multi-page landing site.
Silos are therefore the compartments that make up the information architecture of the website. Put like that, it's terrible, but to simplify it you can imagine a condominium in which the individual apartments are separated by walls and stairs. It may happen that some apartments are communicating, but only because the families who live there are related. Now, if I want to go and visit Mrs. Mastelloni who lives inside 4 of stairway A, it's because I'm interested in talking to her, so I don't want to meet her neighbors on the landing or even know their names. I am not interested! So, when you think about how to structure the internal navigation elements of your site, think about Mrs. Mastelloni and why you went to visit her. Who cares what The example of the condominium is quite extreme compared to the internet, where instead the "condominiums" are much more often related to each other. For example, if your website talks about skateboards, it is natural that the areas dedicated to wheels, carts, boards and clothing are interconnected, because all these things are of interest to the same people. It will therefore be desirable to have links to all these areas in the main menu , so as to allow anyone to reach them regardless of the website page they are on. However, it is different if we take the example of a website on cosmetic surgery.
Maybe before you start looking for templates for single-page sites, consider whether it is the best solution in your case, because perhaps the product you offer may require more in-depth pages to obtain the relevance useful for positioning, but in general in this case I feel quite calm in stating that it will NEVER be appropriate to use external landing pages. What do I think about landing pages In open contrast with the dogmas that have prevailed for almost two decades, I think that if there is a need to exclude a landing page from the navigation structure it means that the structure is inherently distracting. Rather than creating these orphaned pages - which also costs more to sponsor - improve the menu structure (main, top, sidebar, bottom) avoiding proposing references to pages that are completely insignificant or out of context compared to the one you are on. If your sidebars point to links to recent comments , it is normal that you have to make Denmark Telegram Number Data external landing pages. Is the concept clear? Another point I've been fighting about all my life : why do the communication aspects relating to calls to action need to be explored in depth only for landing pages? Wouldn't it be better to try to suggest one or more specific actions on each page of the site? Calls to action are not only used to finalize a purchase, but also to move traffic towards a "really" relevant article, to invite telephone contact, to allow you to download a resource and so on. Transform your website into a network of roads well connected to each other and all aimed at your business model... and you will see that there will be no need to create orphan pages. Enough with orphans, long live the family! Make your site a great multi-page landing site.
Silos are therefore the compartments that make up the information architecture of the website. Put like that, it's terrible, but to simplify it you can imagine a condominium in which the individual apartments are separated by walls and stairs. It may happen that some apartments are communicating, but only because the families who live there are related. Now, if I want to go and visit Mrs. Mastelloni who lives inside 4 of stairway A, it's because I'm interested in talking to her, so I don't want to meet her neighbors on the landing or even know their names. I am not interested! So, when you think about how to structure the internal navigation elements of your site, think about Mrs. Mastelloni and why you went to visit her. Who cares what The example of the condominium is quite extreme compared to the internet, where instead the "condominiums" are much more often related to each other. For example, if your website talks about skateboards, it is natural that the areas dedicated to wheels, carts, boards and clothing are interconnected, because all these things are of interest to the same people. It will therefore be desirable to have links to all these areas in the main menu , so as to allow anyone to reach them regardless of the website page they are on. However, it is different if we take the example of a website on cosmetic surgery.